Turned an SEO agency's AI-drafted site into a brand fit for a Google stage.

About

Get Stuff Digital is an SEO and AI search agency for early-stage companies. Its founder, Nik Vujic, still leads the strategy on every client. The pitch is simple: lay the foundation early, so a startup gets found on Google and named in AI answers as it grows.

The challenge

Google invited Nik to speak at Search Central Live Deep Dive Europe in Barcelona, its first multi-day Search Central event in Europe. For someone who runs an SEO agency there are few bigger rooms, and the people in it would look him up afterwards.

He had been building a new site with AI. It told the company's story well: the services, the process, the clients, the team. But it looked like what it was, competent and generic, the look a site gets when every default is left in place. Nothing on it said this was the agency Google had picked to put on stage. In five years the company had never had a real brand identity, and Nik is the first to say so. The talk had a date, and the logo, the brand identity and the site design had two weeks to be ready for it.

The solution

Nik gave us the site. We kept what was right about it, the story, the structure, and the way he explains his business, and changed everything a visitor sees: a new logo and brand, a new design, and motion that explains the work instead of decorating it.

The brand came first, and the full identity took one week: the mark, the logo, the colours and the type. Everything after it, the site included, is built from those pieces.

We did not take over the build. Nik already had developers, so his team built the site and we worked alongside them, taking on much of the animation and supporting the rest. Doing it all ourselves would have cost him more and made it no better.

The homepage opens on a working demo rather than an illustration. An agent takes a buyer's question, runs it across the AI engines, traces every answer back to the page that earned it, and charts the result. Before anyone reads a paragraph, they have watched what Get Stuff Digital sells.

Their proof was already strong and was sitting in paragraphs. Now it is a rail of twelve results, each card drawn as its own small chart.

Four services became one system. The diagram draws SEO, AI search, authority building, and development into a single line toward organic growth, which is the argument Nik makes on every sales call. The process does the same with time: three phases that light up as you scroll, each with its own chart.

The same system carries through to every service page, so SEO, AI search, authority building, and development each open the way the homepage does.

The results

getstuffdigital.co went live before Nik took the stage in Barcelona. It still tells the story he wrote. What changed is that it now looks like the agency he describes, one Google invited to speak, rather than one more site built from the same prompt.